Logo System
- Primary shield-and-bull lockup with stacked wordmark
- Horizontal, stacked, and icon-only variants
- Clear space equal to the shield width; minimum size 24px digital
- Prohibited uses: recolor, rotate, outline, stretch, drop shadow
02Live
Brand Guidelines
Logo, color, typography, imagery
The enforceable identity standard. Anything produced across the ecosystem is measured against this document before it ships.
- Owner
- Design Direction
- Cadence
- Versioned releases
98%
Asset compliance
48h
Review turnaround
v2026.1
Guideline version
Color
- Capital Navy — primary surface and authority color
- Heritage Gold — accent, emphasis, and call-to-action
- Bone White — canvas for editorial and long-form content
- Slate and Ink — supporting neutrals for UI and body text
- Accessibility: 4.5:1 minimum contrast for all body copy
Typography
- Display: condensed grotesque, uppercase, tight tracking
- Body: humanist sans, sentence case, 1.6 line height
- Scale: 64 / 40 / 28 / 20 / 16 / 13 across breakpoints
- Gold reserved for the second line of two-line headlines
Imagery & Iconography
- Skyline, ocean, freight, and product hero photography
- Warm dusk grade with navy shadow lift
- Line icons, 1.5px stroke, gold on navy or navy on bone
- Product mockups always shot on gradient-lit seamless