Client Intake Form
06In Build

Social Media & Content Calendar

Always-on presence with a publishing rhythm

A repeatable editorial engine: fixed content pillars, defined cadence per platform, and a rolling ninety-day calendar.

Owner
Content Studio
Cadence
90-day rolling plan

5.2%

Engagement rate

+8% / mo

Follower growth

95%

Posts on time

Content Pillars

  • Brand Building — how iconic brands are made
  • Behind the Build — manufacturing, packaging, logistics
  • Portfolio Spotlight — client and product launches
  • Market Intelligence — category and distribution insight
  • Founder Voice — leadership perspective and commentary

Channel Cadence

  • LinkedIn — 4 posts weekly, thought leadership priority
  • Instagram — 5 posts and 4 story sets weekly
  • YouTube / long form — 2 per month
  • Short form vertical — 3 weekly across platforms
  • Newsletter — biweekly to owned list

Operating Rhythm

  • Quarterly theme set → monthly briefs → weekly production
  • Two-week approval buffer before publish date
  • Community management SLA: respond within 4 business hours