Properties
- Corporate site — capability, credibility, and consultation capture
- Brand microsites — one per portfolio brand launch
- D2C storefront — subscription and bundle ready
- Wholesale portal — gated ordering for trade accounts
05In Build
Website & Digital Ecosystem
One design system, many properties
The corporate site, brand microsites, and commerce storefronts all run on shared tokens, components, and analytics.
- Owner
- Digital Product
- Cadence
- Continuous delivery
+40% YoY
Organic sessions
4.5%
Consult conversion
95+
Lighthouse
Technical Standard
- Shared component library and semantic design tokens
- Core Web Vitals: LCP under 2.5s, CLS under 0.1
- Structured data for organization, product, and article
- Consent-first analytics with server-side event capture
Conversion Architecture
- Consultation request as the primary corporate conversion
- Lead routing into CRM with source and campaign attribution
- Lifecycle email and SMS flows tied to commerce events