Partner Types
- Manufacturing partners — capacity, quality, and scale
- Retail and distribution partners — shelf and market access
- Talent and creator partners — reach and credibility
- Event and sports sponsorships — visibility at scale
08Planned
Partnership & Sponsorship Program
Distribution through other people's audiences
A tiered program that turns manufacturers, retailers, athletes, and events into repeatable growth channels.
- Owner
- Business Development
- Cadence
- Rolling pipeline review
25
Active partners
18%
Partner-sourced rev.
80%
Renewal rate
Tier Structure
- Founding — category exclusivity, co-branded campaign, board visibility
- Strategic — joint go-to-market, shared media, quarterly business review
- Growth — logo placement, affiliate terms, asset access
Deal Operations
- Standard term sheet and revenue share models
- Partner onboarding kit with brand usage rules
- Performance scorecard reviewed each quarter