Program Design
- Licensable categories mapped against brand permission
- Territory strategy: North America, LATAM, EMEA, APAC
- Royalty structure with guaranteed minimums and escalators
- Term, renewal, and performance-based termination triggers
09Planned
Brand Licensing
Monetizing the mark without owning the factory
Extends the brand into new categories and territories through controlled licensing, with quality and equity protected by contract.
- Owner
- Legal & Licensing
- Cadence
- Annual portfolio review
8
Active licenses
$2.4M
Royalty revenue
10 days
Approval SLA
Licensee Standards
- Qualification criteria: capacity, compliance, financial strength
- Mandatory brand guideline adherence and artwork approval
- Product quality testing and audit rights
Protection
- Trademark registration schedule by class and territory
- Anti-counterfeiting and marketplace enforcement process
- Annual brand equity audit across licensed products